Lights On Digital

Digital Marketing & Revenue Management

Reduced past-due AR from 38.8% to 6.2% in 4 months.

Reduced average days to pay from 101 to 32 days.

Overview

Lights On Digital is a digital marketing and revenue management company serving hospitality and retail clients across Hawaii and beyond. When they partnered with Axim, a significant portion of their accounts receivable was sitting past due, slowing cash flow and pulling the CEO’s attention away from growing the business.

Within four months of working with Axim, Lights On had reduced their over-30-days past-due AR from 38.8% of total receivables to just 6.2%, an 84% improvement. More than a year later, that progress has held. Here’s how we got there.

Client Pain Points

The Situation

Lights On Digital works with a diverse roster of hospitality and retail clients, many of whom operate in an environment where invoice payment timelines can vary widely. By the time they engaged Axim in early 2025, their average days to pay had climbed to over 100 days and more than one-third of their total AR balance was sitting past due.

For a growing agency, that kind of AR drag has real consequences: slower cash flow, more time spent chasing payments, and less bandwidth to focus on client work. Lights On needed a partner who could bring structure and discipline to their collections process without putting client relationships at risk.

Solutions Implemented

What We Did

Axim stepped in to take full ownership of Lights On’s accounts receivable follow-up process. Our dedicated U.S.-based specialists, working in the same time zones as Lights On’s clients, established a proactive, consistent outreach cadence, tracking each invoice from issuance through payment and following up promptly when accounts went past due.

All client contacts are made in Lights On’s name. Our specialists work as a seamless extension of their team, ensuring that Lights On’s clients experience a consistent, familiar relationship at every touchpoint. One component of this was tailoring our communication templates during the onboarding process to fit Lights On’s company culture. We understand that every client is different, and effective AR communication needs to reflect that. In addition to maintaining Lights On’s company culture, we also adapt to client-specific needs: the same AR specialist works with the same accounts over time, which means our team learns each client’s preferences, builds credibility, and speaks their language, whatever that looks like for that relationship.

A key part of the early work involved cleaning up a backlog of aging invoices quickly and systematically, while simultaneously keeping current invoices from aging in the first place. The results from that initial four-month push were significant:

Our customer service-first approach also meant that Lights On’s client relationships stayed intact throughout the process. Instead of aggressive collection tactics, our team focuses on clear communication, consistent follow-up, and making it easy for clients to pay and stay current.

Results

The Results That Speak for Themselves

Beyond the early gains, what stands out about the Lights On engagement is the staying power. The improvements made in the first few months have held steady for over a year.

Faster Payments

Average days to pay dropped from 101 days to 32 days: a 68% improvement. That’s money moving through the business nearly three times faster than before.

A Lean, Clean AR Portfolio

Over-30 past-due AR now sits at just 3.33% of total receivables, which is a fraction of where it started. After about four months, the backlog was essentially resolved and has remained stable ever since.

Time Back for Leadership

Perhaps most importantly, Kin is no longer spending time chasing overdue payments as the CEO. The AR process runs in the background, fully managed by Axim, so Lights On’s leadership can stay focused on client growth.

A Partnership Built to Last

The Lights On engagement is a strong example of what’s possible when a company hands off AR to a team with the right systems and a customer service mindset. Results came quickly, and they have lasted because the underlying process is sound.

At Axim, we work as an extension of your team. Our U.S.-based specialists bring a human touch to every client interaction, handling the invoicing, follow-up, and collections with the care and consistency that protects your relationships while keeping your cash flow healthy.